Designing a 60 page program for a three day convention
Challenge
Design a physical program that is easy to use and read while enabling theme immersion with art and graphic treatments.
brief
Context
Circle K International (CKI) is a collegiate student-led organization that does community service.
Fall Training Conference is an annual three-day event hosted by the Cal-Nev-Ha District of CKI for members to learn more about CKI, meet other members from around the District, and develop as members and leaders of the organization.
Collaborators
Olivia Chang, project manager
Nhi Troung, art director + illustrator
+ 14 others on the event committee, who contributed content and helped proof.
My role
My contributions were as the editorial designer of the program, focusing on layout, typography, and infographics.
Tools
Adobe InDesign, Photoshop, and Illustrator
Deliverable
60 page, grayscale program
Time
May – November 2019
Design considerations
Insight gathered from previous designers and previous conference attendees.
Infographics, particularly the schedule, campsite map, workshop schedule, and team activity locations, were designed to be as concise as possible.
The workshop schedule, the most used spread of the program, was the centerfold.
Constraint: the inside pages were printed in grayscale.
Focus on typography was a vital aspect of the theming and for readability on text-heavy spreads.
featured spreads
Schedule
Final spread
Team spread
Workshop matrix
Descriptions spread
Map
Official map
I redesigned the official map to increase readability, hide irrelevant buildings and features, and highlight notable buildings.
Also, the official map was far below print resolution standards.
Reflections
This is the largest-scale layout I’ve ever tackled.
Having a clean workflow and staying organized with assets was crucial for making the process seamless.
InDesign is super powerful and I love it.
Working with an incredibly passionate, fun, and talented group of individuals makes all the difference. ※