Time limitations restricted our ability to gather insight on user habits.
We instead created this average flowchart of all of the project members’ usage of the Facebook group to define the problem.
Flowchart of the current state.
The improvised use of Facebook Groups means there are no filtering options, only basic text search.
Algorithm-based content delivery
Facebook algorithms generally prefer posts with more engagement.
Ride offers with more engagement are likely to be filled, and ride offers that do not receive immediate engagement are less likely to be seen.
The default sorting option in Groups is the algorithmic sort, rather than chronological.
Drivers want to easily find riders that fit their criteria (origin, destination, date, time) and be alerted if ride requests that fit their criteria are posted.
Riders want to easily find drivers that fit their criteria (origin, destination, date, time) and be alerted if ride offers that fit their criteria are posted.