We hypothesize that users will select businesses that have a higher number of reviews, higher average ratings, and the availability of a full menu.
The main study aims to verify the results of the pilot study and test our hypothesis via eye tracking analysis and questionnaire.
Three pairs of competing businesses were chosen, each varying on the number of reviews, average rating, or full menu availability
Six participants were recruited from the hallway or were friends.
Users are presented with each pair of businesses simultaneously and are asked to choose which one they would patronize.
Heatmap generated from eye-tracking results.